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Don’t put commodities in the commode.
“This product is what it is. It performs a basic function. It’s not very exciting. Probably not worth investing in.” We’ve heard this a lot, especially for products that contractors buy over and over...
View ArticleThe lost art of print analysis
Today, print advertising analysis and planning is a lost art. Frustrated media reps say that many media planners do not know how to analyze print options properly. Print planning is more art than...
View ArticleAutomotive Industry and Contractors’ Products Traveling a Similar Road?
None of us will forget what happened to the auto industry a few years back. We witnessed the deconstruction of American business icons. We watched the news wide-eyed and wondered, “Is this really...
View ArticleReflections on the International Builders Show
While the sun rises in the east, all eyes were squarely fixed on the west; looking forward to Vegas, the site for IBS 2013. By the second day of IBS 2012, stationed in Orlando, talk was of the future...
View ArticleInfomania: This “can’t-say-no” malady muddles marketing
Recently, one of EMA Group B2B’s managing partners had the honor of serving on a panel of experts at the annual International Business Marketing Association Conference. The panel’s moderator was the...
View ArticleSuccessful new plant opening draws media attention
ROTHENBERGER USA recently held a grand opening for its new 41,000 square foot manufacturing and distribution facility with the assistance of the EMA B2B PR team. ROTHENBERGER USA has a joint venture...
View ArticleWATCH tips on trade shows
EMA’s contractor experts discusses the often overlooked value of trade shows to a manufacturer.
View ArticleBeyond Brand Names: How to Get Contractors to Adopt New Products
EMA’s Group B2B Research offers inight on how to accelerate the path to purchase. http://www.marketwatch.com/story/beyond-brand-name-how-to-get-contractors-to-adopt-new-products-2012-08-14
View ArticleSmartphone Use by Contractors on the Jobsite Jumps 35% in Past Year
Contractors’ use of smartphones while on the job jumped 35% from last year, according to new research from EMA Contractors, a specialty group at Eric Mower + Associates. While the use of tablets (i.e.,...
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